elive777 Privacy Policy
elive777 respects the privacy of every player. This document explains in detail how we collect, process, store and protect your personal information in line with international data protection practices. Please read it carefully before using our services.
Data Protection We Promise
The security of your personal information is a priority at elive777. Here are the six key pillars of our privacy policy.
256-bit SSL Encryption
All data transmitted between your browser and elive777 servers is protected using industry-grade SSL encryption. Sensitive information such as passwords and payment details is never sent in plain text.
No Data Sales
elive777 never sells, rents or trades players' personal information to any third party for commercial marketing purposes. Your data is used only for the operation of our services.
Full Account Control
You have the right to access, correct and delete your personal information at any time. Contact our support team and we will process your request in accordance with the policy.
Secure Data Storage
Player information is stored on servers protected by firewalls, multi-layer access controls and continuous security monitoring. Access to data is granted only to authorised personnel.
International Licensing
elive777 operates under international licensing with strict data protection compliance responsibilities. We comply with relevant legal requirements to ensure players are fully protected.
Data Breach Notification
Should any security incident involving your data occur, elive777 will notify affected players within a reasonable time and take corrective action promptly.
Detailed Data Protection Terms
1. Personal Information We Collect
When you register and use the elive777 platform, we may collect the following categories of information:
- Identity Information: full name, date of birth, MyKad number or recognised identity document, nationality.
- Contact Information: email address, mobile number and residential address.
- Account Information: username, encrypted password, login history and account activity.
- Financial Information: payment methods used, deposit and withdrawal records — excluding full credit card details which are not stored in our system.
- Technical Information: IP address, browser type and version, operating system, cookie data and website activity logs.
- Game Information: betting history, game activity, game preferences and transaction records within the platform.
2. Purpose of Information Use
The information collected is used solely for the following purposes:
- Registering and verifying player account identity in line with international licensing requirements.
- Processing deposits and withdrawals via Touch 'n Go eWallet, DuitNow, FPX and crypto assets.
- Providing 24/7 customer support via Live Chat and email in Malay and English.
- Ensuring game integrity and detecting any fraudulent activity or account manipulation.
- Complying with applicable legal obligations and licensing regulations.
- Sending account-related communications, including security notifications and service updates.
- Improving the user experience based on aggregated behavioural analysis and game preferences.
- Meeting responsible gambling obligations, including monitoring concerning game patterns.
3. Legal Basis for Data Processing
elive777 processes players' personal information on valid legal grounds, namely:
- Consent: by registering an account, you give clear consent to data processing as described in this policy.
- Contract Performance: processing is necessary to carry out the service agreement between you and elive777.
- Legal Obligation: some processing is required to comply with applicable legislation, including anti-money laundering (AML) requirements.
- Legitimate Interests: we process certain data on the basis of elive777's legitimate interests in preventing fraud and maintaining platform security.
4. Data Sharing with Third Parties
In limited circumstances, elive777 may share your information with:
- Payment Service Providers: approved payment processors to complete your financial transactions securely.
- Game Providers: licensed game software companies permitted to process game session data for technical purposes only.
- Regulatory Bodies: international licensing authorities and authorised regulatory bodies when required by law.
- Audit Partners: independent bodies conducting game fairness audits and data security audits.
- Law Enforcement Authorities: law enforcement agencies or courts when a valid legal order exists.
All third parties that receive player data are bound by strict data protection agreements and are not permitted to use that information for any other purpose.
5. Data Retention Period
elive777 retains your personal information for as long as your account is active and for the period required after account closure, in line with legal obligations and licensing regulations. Generally:
- Financial and transaction records are retained for the period set by relevant international licensing requirements.
- Game activity logs are retained for the period required for dispute resolution and audit purposes.
- Information that is no longer needed will be securely deleted or anonymised using industry-recognised methods.
- You may request early deletion of data subject to mandatory legal requirements that must be complied with.
6. Use of Cookies and Tracking Technologies
The elive777 website uses cookies and similar technologies to improve the user experience and ensure the platform functions correctly. The types of cookies we use include:
- Essential Cookies: required for basic website functions such as login session verification and account security.
- Performance Cookies: collect information on how visitors use the website so we can improve our services.
- Functional Cookies: remember your preferences such as language and display settings to make repeat visits easier.
You can manage or disable cookies through your browser settings. However, disabling essential cookies may affect your account functionality.
7. Your Rights as a Data Owner
As an elive777 player, you have the following rights regarding your personal information. To exercise any of these rights, contact our support team via Live Chat or email.
8. Data Security Measures
elive777 implements a comprehensive set of technical and organisational security measures to protect player data:
- Data is encrypted in transit using the latest TLS protocol.
- Passwords are stored in hashed form using a secure hashing algorithm — we do not store passwords in plain text.
- Role-based access control ensures that only authorised staff can access specific data.
- Continuous security monitoring and an active intrusion detection system.
- Regular security testing by qualified third parties to identify and address vulnerabilities.
- Clear incident management procedures including data breach notification protocols.
9. Privacy Protection for Minors
elive777 does not knowingly collect or process personal information of individuals under the age of 21. If we become aware that information belonging to a minor has been collected unintentionally, we will take immediate action to delete that information and close the account in question. Parents or guardians who discover that their child has registered on our platform are requested to contact customer support immediately.
10. Amendments to This Privacy Policy
elive777 reserves the right to update this privacy policy from time to time to reflect changes in our practices, legal requirements, or technology used. Any significant changes will be communicated to registered players via email or in-account notifications. Continued use of our services after notification of such amendments is considered your consent to the updated version of the policy. The latest version of this policy is always available on this page.
11. Contact the Data Protection Officer
For any enquiries, complaints, or requests relating to privacy and data protection, please contact us through the following channels:
- Email: [email protected]
- Live Chat: 24/7 support via the elive777 platform, in Malay and English.
We will endeavour to address every privacy-related enquiry seriously and thoroughly. If you are not satisfied with our response, you have the right to refer your complaint to the relevant licensing supervisory body.
Privacy Policy FAQs
Answers to the most commonly asked questions about data protection and account privacy at elive777.
Ready to Get Started?
Now that you understand how elive777 protects your privacy, register an account and enjoy a secure gaming experience. A minimum deposit of just RM10 is all it takes to get started, and new members can claim a 120% welcome bonus of up to RM1,000.